NYC Restaurateur’s Latest Gift to the Kosher Community

Unlike a few decades ago, today, observant Jews in New York City that wish to sit down for a kosher meal and have real first-class dining experience, can now choose from the long list of the city’s kosher restaurants, including those that belong to Joey Allaham, the visionary entrepreneur who transformed NYC’s kosher scene in less than a decade, proving to everyone that kosher food can be both delicious and creative. Having kept kosher himself, after arriving in America he couldn’t believe the adverse state of the kosher scene which was almost non-existent, and apart from the common pastrami sandwich, gefilte fish, and chicken soup, there wasn’t any other option. His passion for food and his solid understanding of the meat business which was passed down to him by his grandfather helped Allaham make a firm decision to boost the kosher culinary scene.

Gefilte Fish

In 1999, when Allaham opened Prime Grill, not only did he provide people who observe kashrut with a full dinner menu, bringing upscale cuisine to kosher-keepers from the NYC the area, but he also rose the level of first-class dining experience. Until this day, he is recognized as one of the few people responsible for elevating the reputation of kosher food and changing people’s perception about the kosher food, while the Prime Grill restaurant is regarded as the first high-end kosher steakhouse in the city. Relying on his experience, business skills, and innovative ideas, he was able to predict the vigorous increase in the kosher food trend and used his business acumen to expand by opening a few more kosher places like Solo, Prime KO, and Prime Butcher Baker, all of which represent a distinct passion of his. Besides their difference in terms of the food, for each of them, he created a sophisticated ambiance and served only superior food for each diner.

As time passed, the demand for kosher kept on increasing, and now it is one of the biggest food trends. New York City witnessed the highest growth in the kosher food market as a result of the high demand and increased spending by consumers in this region on kosher food products. In order to keep up with the growing demand, Joey Allaham recently published his first kosher book, where people can learn how to prepare specialties, or buy fish, groceries, meat pies, soups, knishes, kugel, quiches, ready-to-cook sliders with various seasonings, and plenty of other dishes.

New Yorkers are Surprised with a New Marketplace

With a bountiful array of kosher food variations, the New York City area has recently burst open with an array of sit-down kosher options. Prime Grill located on East 49th Street, owned by noted restaurateur Joey Allaham, remains to be one of the primary culinary magnets. Born in a family as a fourth generation of butchers, this Syrian immigrant developed his passion for food at a very young age. By the time they had moved to America, he was already determined about pursuing a career in the kosher food industry. Despite his parents wish to study law, he made the decision to follow his own dream and create something new and exciting.
Joey Allaham Surprises New Yorkers with a New Marketplace

Hoping to show everyone that kosher food can be equally delicious and creative as any other cuisine, Allaham went above and beyond to open his own kosher restaurant with a high-end dining experience. This savvy businessman was in his 20’s when he opened his first restaurant which attracted a list of celebrity names and noted figures such as Madonna, Bono, Bill De Blasio, Bill Clinton and many more, making it “the” place to be. With plenty of kosher and non-kosher eaters and food lovers, seeking out high-end kosher restaurants, Prime Grill quickly gained success and reputation as one of the best restaurants in the city.

Apart from being kosher, the food is simply good, and that draws in customers who care about mouth-watering food made with fresh, high-quality ingredients, and want to enjoy in a relaxed, distinctive atmosphere. The initial success of his first restaurant helped him expand his business and open Japanese steakhouse, Mediterranean-Asian fusion restaurant, and a gourmet food store. Most recently, Allaham, owner of Prime Grill, Prime KO and Solo has opened a new marketplace on Manhattan’s Upper East Side with comparable prices. The modern décor gourmet food market sells both prepared foods and high quality artisanal ingredients. As a trained butcher, Joey Allaham is mostly excited for the meat section. Fish provided by sustainable seafood supplier is also another of the market’s crown jewels. Prepared dishes and various kosher specialties, as well as upscale packaged dry-goods are also available for all shoppers. Last but not least, the market has an entire section dedicated to sweets, cakes and pastries.