Joey Allaham, the founder, and owner of Prime Hospitality Group comes from a fourth-generation butcher from Damascus. Despite his lack of formal training, still he was able to found his own restaurants, and in less than a decade, Joey managed to transform the public’s perception of kosher lunch. After moving to the U.S. he started his career as a caterer in Brooklyn, but his drive to improve the reputation of the kosher food and provide a fine-dining option for people who observed kashrut helped him move on with his plans. In 1999, after years of work and dedication, he finally opened his first restaurant Prime Grill. The breathtaking restaurant offered something new, completely different from everything else, providing kosher eaters with a dining experience in which they can enjoy. From the relaxed, elegant atmosphere, to the delicious inventive comfort food, Allaham ensured that everything is up to his standards, and suited for all types of occasions.
He even handpicked the most talented chefs, and together with them, he worked tirelessly to come up with an excellent, full diner menu that will make customers come back for more. Coming from a long line of meat butchers, Allaham already had a good grasp of the meat business, and even more importantly he had passion and wanted to provide his community members with top-quality kosher meat and food. His first restaurant The Prime Grill highlights exactly that, his passion for meat, while his next venture Solo encompasses the American flavors he enjoys, while Prime KO shares his love of fresh fish and Japanese cuisine. His restaurants are described as both hip and kosher, and provide the best fine-dining options.
Using his skills and accumulated knowledge, Joey Allaham took care of the smallest detail, striving for a totally different atmosphere in each one of his locations, just so that people n can never feel as though they ate repeating the same experience over and over again. This Manhattan’s celeb-magnet kosher restaurant owner continue to enrich his business, and his most recent addition was Prime Butcher Baker, a new marketplace on the Upper East Side of New York which sells both high-quality artisanal ingredients and prepared foods.
With a bountiful array of kosher food variations, the New York City area has recently burst open with an array of sit-down kosher options. Prime Grill located on East 49th Street, owned by noted restaurateur Joey Allaham, remains to be one of the primary culinary magnets. Born in a family as a fourth generation of butchers, this Syrian immigrant developed his passion for food at a very young age. By the time they had moved to America, he was already determined about pursuing a career in the kosher food industry. Despite his parents wish to study law, he made the decision to follow his own dream and create something new and exciting.
Hoping to show everyone that kosher food can be equally delicious and creative as any other cuisine, Allaham went above and beyond to open his own kosher restaurant with a high-end dining experience. This savvy businessman was in his 20’s when he opened his first restaurant which attracted a list of celebrity names and noted figures such as Madonna, Bono, Bill De Blasio, Bill Clinton and many more, making it “the” place to be. With plenty of kosher and non-kosher eaters and food lovers, seeking out high-end kosher restaurants, Prime Grill quickly gained success and reputation as one of the best restaurants in the city.
Apart from being kosher, the food is simply good, and that draws in customers who care about mouth-watering food made with fresh, high-quality ingredients, and want to enjoy in a relaxed, distinctive atmosphere. The initial success of his first restaurant helped him expand his business and open Japanese steakhouse, Mediterranean-Asian fusion restaurant, and a gourmet food store. Most recently, Allaham, owner of Prime Grill, Prime KO and Solo has opened a new marketplace on Manhattan’s Upper East Side with comparable prices. The modern décor gourmet food market sells both prepared foods and high quality artisanal ingredients. As a trained butcher, Joey Allaham is mostly excited for the meat section. Fish provided by sustainable seafood supplier is also another of the market’s crown jewels. Prepared dishes and various kosher specialties, as well as upscale packaged dry-goods are also available for all shoppers. Last but not least, the market has an entire section dedicated to sweets, cakes and pastries.